In the early 80s, an oil and gas company issued a press release about its plans to “frack” a well. But now, you will never hear anyone from the energy industry or conservative politics using the word “frack.” Instead you read “hydraulic fracturing,” or sometimes “fraccing” if they’re trying to be sneaky, or “clean energy” if they’re blatantly lying. Even Obama didn’t use the word “frack” in his State of the Union address when he was offering praise for natural gas development.
