Man, when did the Dodos get so uncool?

Last year’s Visiter, an hour of propulsive folk-rock and tender ballads, made this San Francisco-based duo the toast of Williamsburg. But now, a year and an album later, the indie death knell is sounding — the hipsters are backing off, the corporate sponsors are moving in.

“This is a business / Come on make a difference / Show us your instinct / Money-making engine,” sings Meric Long, lead singer and songwriter, on “This Is A Business,” one of the better tracks off of Time to Die, the band’s middling new album.

This tongue-in-cheek jab at corporate culture and the record industry probably won’t appease fans still shocked by the band’s own money-grabbing transgression: lending their music to that ubiquitous Miller Chill commercial. (The Dodos either love them some watered-down, artificially-flavored, light-lime beer, or they’re just plain trying to break our hearts.)

On its musical merits, Time to Die isn’t likely to win back old fans, either. While the album finds the band settled in more or less the same musical track — Long’s tenor is still warm, his tunings still dropped, his acoustic strumming still deft — markedly absent from the album is drummer Logan Kroeber’s ferocious playing, the consistent pleasure of Visiter. Aside from glimpses here and there, Kroeber mostly seems content just keeping the beat.

If only we all were so comfortable staying in place.