Interest at Stake

April 20, 2009
By Rob Tricchinelli

The proper boundaries in the relationship between reporter and source can be fuzzy, as two Sun pieces from the past few weeks help illustrate. Instances like these raise important questions for any newspaper.

One recent example was the April 6 story “Like National Trend, Ithaca’s Dailies Face Tough Times,” by Dani Neuharth-Keusch ’12. The story had quotes from Ken Paulson, formerly the top editor at USA Today; Tara Connell, a vice president of the major media company Gannett, which owns USA Today; and Jack Marsh, vice president of The Freedom Forum, which advocates for freedom of speech and the press.

All three are fairly big names whose quotes really rounded out what was an excellent story; on their face, those quotes are a major coup for a campus newspaper. Neuharth-Keusch has some relation to the sources; her grandfather, Al Neuharth, founded USA Today — but no longer works there, except for a weekly column — and her mother is a Freedom Forum trustee.

There are connections from reporter to the sources, but are they close enough to merit a disclosure? After talking to Neuharth-Keusch and several editors, I’m inclined to say no. I think The Sun made the right decision. First of all, Neuharth-Keusch got the quotes from Paulson and Marsh from speeches they made at a Freedom Forum conference that honored high school journalists — even though the conference is named after Al Neuharth. When she called Marsh and Paulson, she got the same quotes that they used at the conference. Plus, the story gave fair treatment to all it quoted.

Two Sun editors also explained the decision in a bit more detail. “The line between what is and isn’t a conflict of interest is oftentimes quite fuzzy in journalism, especially because having inside connections is one of the best ways to get confidential information,” Sun managing editor Ben Eisen ’10 stated in an e-mail. “Though there may not be a clear line, I don’t think Dani’s article crossed it.”

News editor Michael Stratford ’11, who edited the piece, did not think there was a conflict of interest. “While it’s probably fair to say that access to these sources was easier because of Dani’s personal relationships, those relationships did not have any bearing on the objectivity of the reporting and the content that was ultimately produced,” he stated in an e-mail.

Another recent example was the April 16 story “‘Enough Fear’ Campaign Connects C.U. Students to Peers in Iran,” detailing a campus effort to connect Cornellians to Iranian citizens. Willimina Bromer ’10, a Sun senior staff writer and former news editor, organized the event. She was not quoted, as a result of some editorial confusion. Ultimately, she probably could have been quoted if her associations with The Sun were fully disclosed.

The takeaway from these situations is the importance of having a consistent policy for conflicts of interest and disclosure. A good starting point is that reporters should not be reporting or writing on others with whom they have a close, personal relationship. Some of the drawbacks to allowing it are clear. A reporter represents and speaks for the newspaper for which he or she reports. In the case of The Sun, which trumpets its independence on every masthead and on its web site, preventing such conflicts is important for maintaining objectivity and fairness.

The same principle should apply to current — and to some extent, former — Sun staff members and contributors. Although Sun contributors can participate in other extracurricular activities on campus, a sizable portion of The Sun’s coverage is devoted to those other activities.

It raises eyebrows and creates inherent conflicts if a staff member is featured in a story. It would paint a picture of cronyism and signal to readers that The Sun is willing to devote coverage and attention to people with whom it has ties. Such coverage would belie the very nature of independence.

Naturally, there are exceptions. If a story contains coverage of a Sun contributor, that person’s placement in the article should be related to his or her capacity on staff. Neuharth-Keusch’s April 6 story is a prime example. It was about daily newspapers in Ithaca; The Sun is one. The quotes from editor in chief Emily Cohn ’10 and business manager Lindsay Bass ’10 added depth. Their roles as Sun personnel were fully disclosed and reported fairly to address the larger implications of the story.

And sometimes, inherent conflicts are unavoidable. But if a Sun contributor is featured in a story or has ties to a story, that information should be disclosed. Not only does it support the idea of independence, but it demonstrates to readers that the newspaper is unafraid to recognize certain conflicts and address them appropriately.

These few points are merely a good place to start. Any newspaper should be vigilant in forming sensible policies to address conflicts of interest, rather than handling them on a rule-free, case-by-case basis. Being proactive, even moderately, goes a long way to clear confusion and helpfully address future problems as they arise.