August 11, 2008 - 9:19am
By Alex Berg
Imagine if one car on the road could take the place of 15. There would be less pollution, less traffic, fewer accidents and subdued road rage. Finding a parking spot would be like shopping in a fully-stocked store, and the cost of gas would drop in keeping with a reduced market demand. Thanks to Ithaca Carshare, a program that launched on June 25 with similar goals in mind, such a utopian vision could become a reality.
The program, which enables members to rent shared cars by the hour — 24 hours a day, seven days a week — is part of a growing network of independent car-sharing organizations across the country, many of which were formed in response to rising gas prices and environmental concerns.