All that time you spent on Facebook when you should have been studying may not be a waste after all. In a recent study, Prof. Jeff Hancock, communication, found that use of information on Facebook can be harnessed to gain influence and popularity amongst peers.
Hancock’s study paired participants who had not met each other over instant messenger. Some were asked to look at the opposite person’s Facebook profile before the conversation.
Those who looked at their partner’s Facebook beforehand were able to use the information obtained to ask questions and make themselves seem more similar to their partners. Hancock found that the more people used the information found out beforehand through Facebook, the higher likelihood that their partner would like them.